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Is CRM for Luxury Brands ?
Abstract : Today most consultants urge the luxury brands to imitate the non luxury brands , and adopt all classical marketing techniques . This is dangerous for this pressure negates the specificity of...
View ArticleIs luxury a Financial dream ?
Abstract : An analysis of financial accounts shows that Luxury Groups’ performance is not exceptional. Companies from the internet economy exhibit greater profitability. Though, luxury groups make...
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Luxury after the crisis : pro logo or no logo ?
Abstract : According to many luxury experts , luxury will become non conspicuous luxury , and consumers will avoid highly conspicuous luxury logos. JN Kapferer shows how this view is ethnocentric,...
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Sustainable Luxury : All that glitters is not green
Abstract : For many critics , there is a contradiction between luxury and sustainable development : luxury would be contrary to sustainable development values. JN Kapferer shows that luxury is instead...
View ArticleLVMH vs Hermès : the challenge of luxury family companies
Abstract : in December 2010, LVMH announced they had already bought 17% of the shares of Hermès , a parangon of the luxury family company , and the most profitable luxury company . This undercover...
View ArticleBloggers as luxury ambassadors in the watches market
Abstract : Internet poses one of the most challenging issue for real luxury brands . Many consultants urge luxury brands to look after consumers where they are : in social media , on forums , at...
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Why Luxury Should not Delocalize ?
Abstract : One after the other , major luxury brands inform that they are now producing in China : Prada, Coach, Burberry , … This article demonstrates why true luxury brands should not delocalize in...
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Developing Luxury Brands Within Luxury Groups – Synergies Without Dilution ?
Abstract : After the LVMH-Bulgari deal one question arises : will the italian Bulgari keep its prestige when managed in a group , especially a French group ? This research analyzes how luxury groups...
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What do clients think of the sustainable future of luxury ?
Abstract : What do clients of luxury think of sustainable development? Does it impact their choices of luxury products ? How do they see the luxury future if sustainable development concerns grow?...
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Abundant rarity: The key to luxury growth
ABSTRACT : Although Western economies have not yet transitioned out of crisis, the luxury sector is growing again, especially at the high end. In emerging countries, the luxury sector’s expansion has...
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